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SEOUL – SOFTlab goes for a greenhouse effect inside the natural skincare brand Innisfree’s Myeongdong flagship store with the installation of a hanging garden canopy.
New York-based SOFTlab planted a flowery installation inside Brazilian footwear brand Melissa’s local flagship store.
New York design outfit plays with experiential illumination at Studio in Los Angeles.
At an avant-garde NYC pop-up store, shoppers can glimpse at clothing through a giant kaleidoscope and mannequins seemingly come to life under rainbows of light.
A zebra-striped plywood installation is a lesson in geometry, symmetry and the art of balance.
SOFTlab has delivered yet another impressive – and immersive – outdoor installation, on show now at NYC's San Gennaro North Gate.
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