Tokyo – Rikako Nagashima transformed waste into a resource to celebrate one of fashion’s most divisive cult items: the puffer jacket. Love it or hate it, the exhibition in Descente Blanc’s Tokyo store paid tribute to 10 years of its Mizusawa Allterrain Down Jacket, highlighting the designer’s environmental mindset and the brand’s innovative contribution to the global puffer jacket scene.
The designer’s decision to use offcuts seems a natural choice for the display, especially when the exhibition had a one-day-only lifespan. In fact, the design uses absolutely nothing new, working only with the existing shop fixings, production processes and offcut materials. Two types of offcut fabrics were upcycled throughout the Tokyo store, while shorter rectangles were welded into long strips and hung from the moveable clothing racks and longer strips of laser-pattern-cutting waste were stuffed into gridded-steel blocks throughout the store. Both the moveable, piped clothing rack system and the steel plinths were existing by-products of the 2015 store design by Schemata Architects.
‘By using these existing systems as part of our rule for the design, we can create a situation that feels inevitable, because the existing materials and fixtures are limited,’ explained Nagashima. The display perfectly matched the existing landscape, because the store was built to display the same materials. This meant that the exhibition naturally became an ode to the jacket’s manufacturing process – highlighted further by the presence of an accompanying soundtrack of factory sounds, from cut to press to pack.