Meda, Italy – In 2014, Italian furniture company Minotti presented its Hospitality collection, after having focused solely on home – indoor and outdoor – product lines for over six decades. That expansion was not random: the brand has a strong desire and ambition to write its own story, and its own hotel might just be down the line.
Brothers Renato and Roberto Minotti took over the company after their father’s death in 1991, and architect Rodolfo Dordoni joined the team as the artistic director in 1998. These two shifts have been instrumental in introducing their DNA code, ‘innovation in the spirit of continuity,’ into every single collection.
People want to take home the perks of hospitality
Take their approach to hospitality itself as a vivid example: this year, the company is engaging in three international collaborations in the area, with Japanese studio Nendo, Brazilian outfit Studio MK27 and French designer Christophe Delcourt. But the brothers’ curiosity is pointing them to something even broader: how to expand on the experience. ‘We observed that hotel guests look for places that remind them of home, but the opposite is also true: people want to take home the perks of hospitality,’ explained Roberto Minotti. ‘We noticed an exchange of experiences between the two.’
That’s why Minotti’s designs can now adapt for both the home and hospitality sectors: in fact, the brief provided to designers in 2018 asked them to think of these products in a joint way. That’s why, by way of specific finishes and materials, selected products from the Home range can resist the wear and tear more closely associated with the Hospitality range.