Vigo, Spain – Poinsettia-red peppers, cilantro the hue of radiating emeralds, lilac-tinted onions. Colour is integral to discerning the quality of produce, an essential part of inviting the eater to select, prepare and enjoy. This chromatic allure, a power well-respected in Mexican culture, was something that Erbalunga Estudio chose to capitalize on in the design process for , newly opened in Vigo, Spain.
The Spanish town is the largest in the Galician municipality, and nears the Portuguese border. , unlike landlocked , is home to a port and kilometres of stunning coastline. There’s something that Vigo didn’t have, however, up until the opening of Sierra Madre: tacos, Monterrey-style. The Mexican owners of Sierra Madre felt that they could offer Vigo slow food, made in the urban style they were accustomed to.
If prompted in debate, it would likely go uncontested by many that tacos are a divine privilege bestowed on humankind. Why else would there be a weekday dedicated to them? A spot like Sierra Madre could easily be found in a place like Los Angeles. It largely adheres to the commandments of an aesthetic seemingly borne of Southern California: a lime-coloured neon sign with the inscription ‘Taco Lover,’ decorative cacti details and light blonde wood detailing help provide the ambiance.