Creatives unite for St-W Minds to discuss the future of Dutch design

EINDHOVEN, the  – What’s next for Dutch design? That’s the topic on the agenda for an upcoming St-W Minds events in collaboration with Room on the Roof at de Bijenkforf in Eindhoven. Coinciding with Dutch Design Week, the events – the latest in the ongoing St-W Minds speaker series – will see designers, influential figures and retail experts join St-W director Robert Thiemann to discuss the lauded label on two different occasions.

21 October | 16:00-17:00
Drinks will be served until 18:00 
Bastiaan de Nennie | Designer
Khodi Feiz | Artifort Art Director
Caroline Krouwels | de Bijenkorf Head of Creative

28 October | 16:00-17:00
Drinks will be served until 18:00 
Job Wouters | Designer 
Berit Burema | Ace & Tate Retail Design Manager
Vincent Sturkenboom | de Bijenkorf Creative Director

Dutch design received international acclaim in the 1990s when the likes of Maarten Baas, Richard Hutten, and Marcel Wanders played key roles in extending the country’s creative reach. How is this golden age being interpreted by today's Dutch creatives, and how will they be renegotiated in the future? Visitors will hear thoughts on the topic by, among others, Bastiaan de Nennie, Job Wouters and Ace & Tate’s Berit Burema. 

The vibrant work of Bastiaan de Nennie, a Dutch designer who has been featured in St-W magazine and speaker at St-W Minds on 21 October.

Bastiaan de Nennie explores forms by digitally altering physical sculptures and physically manipulating digital material. The combination produces abstract objects that oscillate between the computerized and the organic.

Designer Job Wouters is constantly reimagining ways to represent letters. Having evolved from graffiti to typography to murals, he has explored various creative avenues and even turned his calligraphy into performance art.

Designed by Ben van Berkel, the Gemini chair by Artifort celebrates the asymmetry of creative sitting.

Also in attendance will be Artifort’s art director, Khodi Feiz. Having founded his own design consultancy, he specializes in branding, product and furniture design, and industrial projects. Feiz takes a broad approach to the field, believing good design values can be applied to various mediums to control the aesthetics in any scenario.

Offering a perspective from the retail industry will be Berit Burema of eyewear brand Ace & Tate. The retail design manager works with architects and designers to implement a consistent aesthetic across international stores.

The Copenhagen Ace & Tate store.

De Bijenkorf, the venue host of the Minds event, will be represented by Caroline Krouwels, head of creative at the department store in Amsterdam. She works at the intersection of retail, art, and culture to bring first-class aesthetics and experiences to customers, and to support creative innovation projects such as Room on the Roof.

Also speaking for de Bijenkorf is creative director Vincent Sturkenboom, who is responsible for the institution’s entire creative output, including stores, windows and graphic design.

St-W Minds will take place on 21 and 28 October at Room on the Roof in de Bijenkorf Eindhoven. to book your spot!

Location De Bijenkorf, Piazza 1, 5611 AE Eindhoven

Billboard: Vescom
Billboard: Vescom

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