Betwin makes over beauty retailer with geometric candy stripes

HANAM-SI, South Korea – For Korean cosmetic shop brand Sugarcup, Betwin Design Space creates a retail experience that recalls another popular international beauty brand.

The 380-sq-m space focuses on strong shades and textures. The pattern of the floor and walls features horizontal, vertical and diagonal lines of black-and-white tiles, lending a feeling of mirrored infinity and optical illusion. Overhead, a black stainless-steel mirror emphasizes this feeling of infinity by reflecting the zig-zag pattern and the pink pops of neon signage peppered throughout. 

Rather than committing to a brand-by-brand arrangement of product displays, Sugarcup shifts the focus back to the customer experience by grouping products according to type and customer needs, and distributes makeup application zones in easy-to-reach locations throughout the space.

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.

Latest Products

узнать больше

nissan juke цена